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Terms and conditions

SECTION 1 – PURPOSE AND SCOPE                                                                                                                            

1.1       These general terms and conditions (hereinafter the "General Terms") apply to  the Belgian sole proprietorship of Pieter Vanhaelewyn having its registered office at Augustijnenlei 6, 2580 Putte

registered with the Belgian trade register under the number 0745.615.442, hereinafter called «The Allied» and/or « Us », and the « Customer » and/or « You » on the website: (hereinafter called the « Website »).


1.2     The purpose of these General Terms is to define the terms and conditions for the online sale of products marketed by The Allied on its Website (the "Products").


1.3     These General Terms shall apply to all orders of Products (the "Order").




2.1     Placing an Order with The Allied implies the full acceptance of these General Terms excluding any other document.


2.2     Online acceptance of these General Terms is confirmed by a mandatory box-checking process during the finalization of Orders on the Website.


2.3    The General Terms are effective as from 01/10/2020 and remain applicable throughout the Order process on the Website. The applicable terms are those in force on the date on which the Order is placed.


2.4     We reserve the right to change these General Terms and Conditions at any time. The applicable General Terms are those in force on the date on which the Order is placed.







3.1     You declare that you are at least 18 years old, and that you have legal capacity, or are the holder of a parental authorization allowing an Order to be placed.

You also declare (i) that you are fully authorized to use the available methods of payment and (ii) that these methods of payment allow access to sufficient funds to cover all costs incurred in purchasing the Products.

You are financially liable for all Orders placed, both in your name and on behalf of third parties, including minors.


Customer account


3.2     In order to facilitate the placing of orders via the website, The Allied gives its Customers the possibility of creating a customer account. This registration is not mandatory but avoids that The Customer has to enter his or her data with each new Order.


3.3     The creation of your Customer account will imply the communication of your name, first name, and email address.


3.4     You warrant the truthfulness and accuracy of the information provided by You.




3.5     You may place an Order on our Website for any Product that is available and depending on the availability of these Products in our stock.


3.6     In your shopping cart you can keep each selected product during any given shopping session.


3.7     Before finalizing your Order, a summary screen will appear showing all the details of the selected Products, which will enable you to check the details of your Order and to correct any errors.

The Allied therefore invites you to ensure that all the information mentioned in this summary screen meets your expectations.

This information cannot be changed after the Order has been validated.


3.8     The Order will only be effective following full payment of the price (VAT incl.) and acceptance of the General Terms Conditions in force at the time of Order by checking the box described in section 2.





4.1     The sale prices mentioned on the website are indicated in Euro and include the applicable rate of Belgian VAT. These prices are exclusive of postal charges.


4.2     The prices applied are those indicated on the Site at the time of Order.







4.3     The price to be paid by the Customer corresponds to the amount indicated on the summary screen which the Customer will have taken note of before validating his Order.


4.4     Payment of the Products shall be made by the available payment methods and requires all information related to these payment methods to be provided.






5.1     The Allied entrusts the delivery of its products to several shipping agents. Shipping rates may vary by companies, so we invite you to check their websites for more information.

The exact amount of these transport costs will always be communicated in the checkout process.


Delivery delay


5.2     The stated delivery time applies from when the payment has been verified by our system. Once the item is shipped by us you will receive an email with your invoice and tracking code. 

5.3     The Allied makes sure to deliver the ordered products within a reasonable time.


5.4     If the Products ordered are unavailable at the time of the order and cannot be delivered within a reasonable time following receipt of payment by The Allied,

The Allied will inform upon receipt of his order the Customer by e-mail that the order has been cancelled.


5.5     When the product that was ordered is ready to be shipped or shipped, The Allied sends an email to the Customer to confirm the shipment (or availability if any) of its Order.

A tracking number will then be transmitted to the Customer, in order to allow him to follow up his order via the website of the shipping agents concerned.


5.6     For more information on delivery times and tracking, please refer to the "Shipping" page available on the Site





6.1 The Customer shall verify the conformity of the Products received upon receipt of Order. Any defects regarding delivery (damaged packages, missing Products, damaged Products, non-conformity to the Order, etc.) must be reported within 14 days following receipt of the Products to the customer service.

- By email at the following address [email protected]

- By phone: +32 472 56 90 93


6.2         Following the aforementioned signing procedure, the Customer has 14 days to return the Product received in its original packaging.


6.3         Subject to compliance with the return conditions specified below, The Allied will proceed with the reimbursement of the returned Products based on their value when the order was placed.




Right of withdrawal


7.1       In accordance with the Consumer Rights Act and Section 9 of the Directive 2011/83 of the European Parliament and of the Council on consumer rights,

You - as a consumer - have a period of 14 days from the day of receipt of the Products ordered, to cancel your Order, without giving any reason.


7.2       A written request for cancellation must imperatively be sent before the expiry of the cancellation period to the following address

 -           By email at the following address [email protected]

-           By phone: +32 472 56 90 93


7.3       If the Product ordered has already been delivered at the time the Customer decides to cancel, the Product must be returned in its packaging to following address within 14 days of the day on which You made your written request to cancel the Order:

The Allied

Hanswijkstraat 56 GV

2800 Mechelen





Return conditions


8.1       The Allied will only accept to reimburse Products provided that they are returned to the address stipulated on the return voucher intact with their original packaging and accessories,

ready for further marketing, and in particular provided that the following conditions are met: the Product must not have been worn, washed and / or damaged. The labels must also be attached to the Products.


8.2       If You cannot return the Products that have been delivered to you in full or if they are damaged, The Allied will not refund the Products. 

8.3       This does not apply if you have noticed the deterioration yourself upon delivery.


Return policy


For more information on the terms and conditions of return, please refer to the page "Returns" available on the Website. 


Refund Policy


8.5       The refund as well as the refund of the delivery costs will be operated using the same means of payment as those initially used by the Customer for the payment of his Order and this within 14 days following receipt of the returned Product.


8.6       The Customer shall support the costs due the return of the Products except those caused by the return of the Products in application of article 6.1 of the present Terms and Conditions.





9.1       All the Products sold on the Website benefit from the system of legal guarantee provided by the seller to the consumer as imposed by the European law.

The Allied is committed to ensuring that the Products comply with the descriptions provided by the Website, the quality standards the Customer can reasonably expect and the legal provisions existing on the date of the Order.

This warranty can be exercised for a period of 2 years from the date of delivery of the product.


9.2       Any complaint must be sent to the following address: 

-           By email at the following address [email protected]

-           By phone: +32 58 234 484 (from Monday to Friday, from 10 am to 6:30 pm)


9.3       If the legal conditions of the guarantee are met, The Allied shall either repair or replace the Product at its own expense, unless this is impossible or disproportionate, or reduce the price or terminate the contract (refund)

if such repair or replacement is impossible / disproportionate, or cannot be carried out within a reasonable time and without major inconvenience to the Customer.


9.4       Products that have been damaged other than by proper use will not be reimbursed.




10.1 The Products remain the property of The Allied until full and actual payment of the price of these Products.




11.1     The Allied shall not be liable for any loss of profits damages arising from a loss in the broad sense of the term and/ or any other direct or indirect damages of any kind whatsoever.


11.2     The Allied shall not be held liable for any damages not inherent to the Product and / or for non-conceptual defects resulting from an external cause, totally unrelated to The Allied and regardless of the fact whether the Customer may or may not be at fault.


11.3     The Customer is responsible for the correct use of the Products, in accordance with the instructions and recommendations of the supplier or the manufacturers, and the compliance with the regulations in force, in particular with regard to safety.





12.1     The use of the Website is reserved for strictly personal use unless expressly and specifically agreed otherwise by The Allied.


12.2     The Allied retains full and exclusive property of the various data transmitted under these General Terms under the various laws relating to the protection of copyright and neighbouring rights,

trademarks and patents law and in particular the Act on the legal protection of databases as well as all trademarks, texts, comments, works, illustrations and images, whether visual or sound, reproduced on the Website.


12.3     Creating a hypertext link on the Website, using the so-called "framing" or "deep linking" technique, is strictly forbidden without the prior authorization of The Allied.

The request must be sent by e-mail and must mention the address of the url page where the link would appear on the third-party site.






13.1     These General Terms, and more generally the contract which You conclude with The Allied, are governed by English law. All disputes relating to their interpretation and/or performance fall under the jurisdiction of the Belgian courts.


13.2     You agree to submit all disputes arising out of the commercial relationship between you and us to the non-exclusive jurisdiction of the French-speaking courts of the City of Brussels.

You may, however, take legal action to assert your rights as a consumer in The country of the European Union in which you reside.


13.3     The  European  Commission  provides  for  an online  dispute   resolution   platform,   which   you   can access here: If you would like to bring a matter to our attention, please contact us.




14.1     Should The Allied at any given time claim the benefit of one of the provisions of these General Terms, this may not be interpreted as equivalent to a relinquishment by it to claim the benefit of them subsequently.


14.2     If one of the provisions of the General Terms is declared invalid or without effect, it shall be deemed to be unwritten, but this shall not affect the validity of the other provisions, unless the provision declared invalid or without effect was essential and determining.


14.3     The electronic data maintained in The Allied’s IT-systems relating to all Orders has probative force between the parties, until proof to the contrary is produced.

These electronic data therefore constitute admissible, valid proof which is binding on the Consumer according to the same terms and with the same probative force as any documents produced, received or kept on paper.


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